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Please note - the IMCA Showcase Awards portal login is separate from our IMCA membership portal. If you have not logged in to our awards site before, you will need to create a new login profile.


Submission Rates for 2021:

January 4 until March 1 - Overachievers: $140 per entry (members) / $290 per entry (non-members)

March 2 until March 19 - Procrastinators: $170 per entry (members) / $320 per entry (non-members)

March 20 - March 31 - OMG! Complete your entry now before it's too late!: $200 (members) / $350 (non-members)


About the Showcase Awards

The IMCA Showcase Awards recognize the most effective and innovative work from the best minds in insurance marketing and communications. For more than 62 years, the awards have recognized outstanding marketing and communications work in the insurance industry. The awards are open to both IMCA members as well as non-members. This is a perfect opportunity to have your successful and creative work recognized!

If the IMCA Annual Conference is canceled, we plan to announce the winners through the website, social media, and other digital promotions. If we are able to come together in-person, all awards will be presented at the IMCA Showcase Gala Awards Banquet on June 23, 2021 at the Omni Resort at Championsgate in Orlando, FL. Be sure to attend the gala to accept your award in person! 

See our Showcase Information page for further details. 

  • Award of Excellence–Presented to as many as two (based on the number of entries) qualified winners in each category. Entries must receive an overall minimum score in order to be eligible to win. No award will be given if the threshold scores are not met. The Award of Excellence winner(s) are announced and accept their award(s) onstage during the Showcase Gala. Photos of the award presentation are taken and a backdrop is available for additional photos after all awards are presented.
  • Best of Show–Awarded to one entry in each category receiving the highest score. Entries must receive a higher overall minimum score in order to be eligible to win. No award will be given if the threshold scores are not met. Best of Show winners are announced and accept their award on stage during the Showcase Gala. Photos of the award presentation are taken and a backdrop is available for additional photos after all awards are presented.
  • SAMMY Award–The SAMMY Award is given to the entry voted by the 2021 IMCA Conference attendees and members as the best overall work. This truly elite award is recognition by your peers of the highest standard of professionalism - thus the name SAMMY - "Special Award from Members." All 2021 IMCA Showcase Award entries are in the running for this prestigious award. Finalists will be selected by a SAMMY panel of judges and will be notified. Finalists will be asked to create a digital representation of their award-winning work for display at the 2021 IMCA Annual Conference June 21-23, 2021. These will be referenced and viewed before the SAMMY Award is voted on. If the conference is canceled due to COVID-19, this process will be facilitated virtually. Please contact the IMCA office with questions or for additional information at info@imcanet.com or (952) 928-7464.

Winners are listed on the IMCA website and in a press release shortly after the Annual Conference.

All entries receive feedback from the judges to help you improve the effectiveness of your future marketing and communications efforts. The feedback will be provided following the Showcase Gala.


Entries will be accepted between January 4, 2021 and March 31, 2021 by 4 p.m. CT for the 2021 competition. Winners will be notified after the judging is complete.

Entry fees are listed above.

The Entry Details contain detailed information about the entry guidelines, requirements, categories and judging criteria. 

Should you have questions, please feel free to contact the IMCA office at (952) 928-7464 or via email at info@imcanet.com.

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